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McDonald, Kelly

Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

McDonald, Kelly - Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand, e-kirja

22,00€

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ISBN: 9781118461679
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Tulostus62 sivua ja lisä sivu kertyy joka 12. tunti, ylärajana 62 sivua
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Deliver a better business experience, for every kind of customer

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

  • A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes
  • Includes onsumer insights that will help business leaders deliver a better business experience with every customer

You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.

Avainsanat: General & Introductory Business & Management, Crafting the Customer Experience for People Not Like You, Kelly McDonald, How to Delight and Engage the Customers Your Competitors Don&rsquo, t Understand, people not like you, how to market to people not like you, Hispanic customer service, customer demographics, marketing demographics, customized customer service experience, customer service management, customer service marketing, good customer service, customer service skills, improving customer service, customer experience, consumer trends, customer segments, market segmentation, marketing segmentation, target market segmentation, what is market segmentation, market segmentation strategy

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2013
Kieli
en
Painos
1
Sivumäärä
208 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781118461679
Painetun ISBN
9781118360729

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