Communicating The New: Methods to Shape and Accelerate Innovation

This book describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. This book offers everyone who is involved in design thinking with a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating "the new."

Avainsanat: Graphic Design, design thinking, prototyping, innovation process, communication theory, design research, build-to-think prototypes, innovation acceleration