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Elkin, Noah

Mobile Marketing: An Hour a Day

Elkin, Noah - Mobile Marketing: An Hour a Day, e-kirja

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Tulostus115 sivua ja lisä sivu kertyy joka 7. tunti, ylärajana 115 sivua
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A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

  • Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
  • Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
  • Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
  • Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Avainsanat: Internet Business, Mobile marketing, mobile marketing Hour a Day, mobile marketing book, guide to mobile marketing, mobile marketing strategies, mobile marketing metrics, mobile marketing tactics, how to implement mobile marketing campaigns, mobile marketing tips, mobile marketing strategies, hour a day books, sybex books, marketing on mobile devices, do-it-yourself mobile marketing, mobile marketing techniques

Tekijä(t)
 
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2013
Kieli
en
Painos
1
Sivumäärä
384 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781118462409
Painetun ISBN
9781118388440

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