Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

• Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
• Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
• Written in an engaging style, with in-depth examples from the author’s own practice
• Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Avainsanat: IRB, fieldwork, focus groups, data analysis, ethnography, communication, ethnographic, methodology