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Bodnar, Kipp

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Bodnar, Kipp - The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More, e-kirja

22,00€

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ISBN: 9781118214305
DRM-rajoitukset

Tulostus72 sivua ja lisä sivu kertyy joka 11. tunti, ylärajana 72 sivua
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Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

  • Describes a methodology for generating leads using social media
  • Details how to create content offers that increase conversion rates and drive leads from social media
  • Offers practical advice for incorporating mobile strategies into the marketing mix
  • Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Avainsanat: General & Introductory Business & Management, The B2B Social Media Book, Kipp Bodnar, Jeffrey L. Cohen, business-to-business marketing, B2B marketing, social media marketing, social media strategies, social media tips, agile methodology, blogging, business blogging, Fac, Twitter, LinkedIn, mobile marketing, tradeshow marketing, lead generation, demand generations, social media best practices, B2B mobile, marketing reach, reach building, marketing automation, lead management, social media ROI, social media analytics, social media monitoring, B2B books, B2B marketing, btob books, btob marketing, social media books, marketing books, business to business marketing, business to business marketing books

Tekijä(t)
 
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2012
Kieli
en
Painos
1
Sivumäärä
240 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781118214305
Painetun ISBN
9781118167762

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