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Smith, Mari

Facebook Marketing: An Hour a Day

Smith, Mari - Facebook Marketing: An Hour a Day, e-kirja

28,25€

E-kirja, ePUB, Adobe DRM-suojattu
ISBN: 9781118239124
DRM-rajoitukset

Tulostus105 sivua ja lisä sivu kertyy joka 7. tunti, ylärajana 105 sivua
Kopioi leikepöydälle5 poimintoa

The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.

  • This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
  • Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
  • Covers using features such as events, applications, and pay-per-click advertising
  • Includes case studies and directions for updating, monitoring, and maintaining your campaign

This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

Avainsanat: Facebook marketing guides, Facebook marketing tools, how to market on Facebook, how to develop a Facebook marketing strategy, how to develop a Facebook marketing campaign, Facebook marketing advice, guides to marketing on Facebook, guides to Facebook marketing, Facebook marketing techniques, hour-a-day guides, Sybex marketing guides, Chris Treadaway, Mari Smith

Tekijä(t)
 
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2012
Kieli
en
Painos
2
Sivumäärä
360 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781118239124
Painetun ISBN
9781118147832

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