Duarte, Deborah L.
Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization
Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.
Avainsanat: BUSINESS & ECONOMICS / Leadership BUS071000
- Tekijä(t)
- Duarte, Deborah L.
- Snyder, Nancy Tennant
- Julkaisija
- John Wiley and Sons, Inc.
- Julkaisuvuosi
- 2003
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780787971946
- Painetun ISBN
- 9780787964054