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Kasian-Lew, Dionne

The Social Executive: How to Master Social Media and Why It's Good for Business

Kasian-Lew, Dionne - The Social Executive: How to Master Social Media and Why It's Good for Business, e-kirja

17,40€

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ISBN: 9780730312901
DRM-rajoitukset

Tulostus98 sivua ja lisä sivu kertyy joka 8. tunti, ylärajana 98 sivua
Kopioi leikepöydälle5 poimintoa

Social media is not about social media. It's about leadership and connections.

Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies.

The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication.

It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.

Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals.

  • Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out
  • Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube
  • Presents hard evidence that shows the positive results of investing time and energy in social networks
  • Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals

Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

Avainsanat: The Social Executive; Dionne Kasian-Lew; social media; social networks; online communication; social media for busy professionals; social media for executives; social media strategies; social media for business results; Twitter; LinkedIn; SlideShare; Google+; YouTube; communication goals; data-driven social media strategies; evidence-based social media approaches; adapting to online environments; learning social media in a short period, Management, Management

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2014
Kieli
en
Painos
1
Sivumäärä
328 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9780730312901
Painetun ISBN
9780730312895

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