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Walker, Julia I.

Nonprofit Essentials: Major Gifts

Walker, Julia I. - Nonprofit Essentials: Major Gifts, e-kirja

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Tulostus72 sivua ja lisä sivu kertyy joka 11. tunti, ylärajana 72 sivua
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"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

Avainsanat: gifts; major; coordinated; heart; prospects; julie; money; stories; sidebar; entertaining; book; point; advice; anecdotes; board; franklin; chairman; high; benjamin; school new orleans; louisiana part; afp; guide; gift; nonprofit; essentials

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2006
Kieli
en
Painos
1
Sarja
The AFP/Wiley Fund Development Series
Sivumäärä
256 sivua
Kategoria
Yleisteokset
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781118428986
Painetun ISBN
9780471738374

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