Sisäänkirjautuminen

Paine, Katie Delahaye

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Paine, Katie Delahaye - Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, e-kirja

DRM-rajoitukset

Tulostus82 sivua ja lisä sivu kertyy joka 9. tunti, ylärajana 82 sivua
Kopioi leikepöydälle5 poimintoa

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

  • Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
  • Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
  • Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Avainsanat: business metrics, social media metrics, online metrics, online data, marketing data, marketing metrics, business data management, business data, social media data, accountability, accountability metrics, business accountability, social media measurement, PR measurement, marketing measurement, communications measurement, General & Introductory Business & Management, General & Introductory Business & Management

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2011
Kieli
en
Painos
1
Sivumäärä
256 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781118016329
Painetun ISBN
9780470920107

Samankaltaisia e-kirjoja