Brinckerhoff, Peter C.
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing
Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.
- Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising
- Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
- Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development
Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
Avainsanat: mission-based marketing, mission-based management, Marketing Research for Non-profit, Community and Creative Organizations, Bonita Kolb, Using Public Relations Strategies to Promote Your Nonprofit Organization, Ruth Kinzey, Marketing Workbook for Nonprofit Organizations, Gary J Stern, marketing research and the mission-centered organization
- Tekijä(t)
- Brinckerhoff, Peter C.
- Julkaisija
- John Wiley and Sons, Inc.
- Julkaisuvuosi
- 2010
- Kieli
- en
- Painos
- 3
- Sivumäärä
- 320 sivua
- Kategoria
- Yleisteokset
- Tiedostomuoto
- E-kirja
- eISBN (ePUB)
- 9780470889862
- Painetun ISBN
- 9780470602188