Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.
- High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies
- Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders
- Provides both how-to advice as well as best practices on creating an enterprise social networking strategy
- Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers
An executive handbook and referencefor social media strategy planning and development, TheExecutive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives.
Praise for The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
“This book is an ‘executive summary’ of the e-social revolution, as it applies to business. Thomas and Barlow have distilled the most thrilling and life-changing technological revolution that any of us will witness in our lifetimes into a clear-eyed set of ‘nothing-but-the-facts-ma’am’ data points for business managers. A great read, well worth the effort.
—Don Peppers and Martha Rogers, Ph.D., co-authors of Rules to Break & Laws to Follow
“Forgot all the social media buzzwords! Dave and Mike cut through the social sphere hype with his practical guide helping you hone in on making social media a vital business success tool. After reading David and Mike's book, you will understand why you need to integrate your efforts in social media with your overall business objectives. Through new (not-your-everyday-Zappos-Dell-Facebook-example) and varied case studies, analytical direction and measurement insights, Dave and Mike's book provides the fundamental strategies for your brand to truly connect with people via social media.”
—Zena Weist, Director, Social Media, H&R Block
“Thomas and Barlow have nailed it. I wish I wrote this book.”
—Chris Brogan, co-author of TrustAgents
“As a social media strategist for a large brand, I understand the challenges companies face integrating social media. This book presents practical solutions in a way that makes sense for large enterprises.”
—Bert DuMars,Vice President E-Business & Interactive Marketing, Newell Rubbermaid
“Lots of companies try their hands at social media and are unhappy with the results because they don't do their homework. Success in social media comes from smart preparation and making sure your online actions support your key business objectives. This book lays out the groundwork in a way that's easy for companies to understand and implement.”
—Justin Levy,author of Facebook Marketing: Designing Your Next Marketing Campaign
“Many enterprises continue to treat social media as a box they'd rather not open. With Enterprise Social Media Strategy, David Thomas and Mike Barlow not only provide organizations with the keys to that particular box, but also clear, actionable strategies for dealing with its contents. The payoff: happier customers, better products and services, and a potentially enormous trove of valuable business intelligence. Highly recommended.”
—Tom Webster, Vice President, Strategy, Edison Research
Avainsanat: Business Technology, David B. Thomas, Mike Barlow, social media, digital marketing, marketing 2.0, enterprise social media, social computing, executive strategy, social networking, The Executive&rsquo, s Guide to Enterprise Social Media Strategy, Yochai Benkler, The Wealth of Networks, Andrew McAfee, Enterprise 2.0, Matt Ridley, The Rational Optimist, David Meerman Scott, Charlene Li, Jeremiah Owyang, Altimeter Group, Chris Brogan, Don Peppers, Peppers &, Rogers Group, Euan Semple, Luis Suarez, Air Force Public Affairs, Laurie Ruettimann, Paul Argenti, Digital Strategies for Powerful Corporate Communications, Marc Benioff, Behind the Cloud, Adam Penenberg, Viral Loop, Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle, Reshaping Your Business with Web 2.0, Paul Greenberg, CRM at the Speed of Light, Strategy Development and Alignment, Sales, Marketing and Customer Service, Human Resources and Talent Management, Training, Knowledge Management, Internal and External Communications, Infrastructure and Systems, Governance, Measurement and Risk Management, internet presence