Sisäänkirjautuminen

Williams, Tim

Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

Williams, Tim - Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, e-kirja

39,60€

E-kirja, ePUB, Adobe DRM-suojattu
ISBN: 9780470877524
DRM-rajoitukset

Tulostus62 sivua ja lisä sivu kertyy joka 12. tunti, ylärajana 62 sivua
Kopioi leikepöydälle10 poimintoa

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:


  • How and why professional service brands become homogenized


  • Why standing for everything is the same as standing for nothing


  • Why there’s no such thing as full service


  • Deep and narrow as a strategic imperative


  • Why it’s better to be a profit leader than a market leader


  • Differentiation and price premiums


  • How to map your brand on the matrix of relevance and differentiation


  • How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best

Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Avainsanat: professional services branding, adjacency moves, using hidden assets, profit pool, repeatable formula, strategic redefinition, hidden capabilities, strategic renewal, core diagnostic, customer assets, customer model, growth formula, growth survey, core customer, everybody trap, overcommunicated society, positioning thinking, product ladder, white whisky, positioning game, positioning program, repositioning strategy, positioning concept, line extension, branding, marketing, product management, branding

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2010
Kieli
en
Painos
1
Sarja
Wiley Professional Advisory Services
Sivumäärä
208 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9780470877524
Painetun ISBN
9780470587157

Samankaltaisia e-kirjoja