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Powell, Guy

ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

Powell, Guy - ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, e-kirja

22,80€

E-kirja, ePUB, Adobe DRM-suojattu
ISBN: 9780470827444
DRM-rajoitukset

Tulostus96 sivua ja lisä sivu kertyy joka 8. tunti, ylärajana 96 sivua
Kopioi leikepöydälle16 poimintoa

How to Improve the Return on Your Social Marketing Investment

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. – Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick

We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. – Jeremiah Owyang, Partner, Altimeter Group

The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both “dollars” and “sense” for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. – John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified

Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. – Professor JC Larreche, InSEAD, Author of The Momentum Effect 

Avainsanat: Strategic Marketing

Tekijä(t)
 
 
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2011
Kieli
en
Painos
1
Sivumäärä
320 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9780470827444
Painetun ISBN
9780470827413

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