Salinas, Gabriela
The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
The book:
- Provides a thorough overview of all the tools available for the brand valuation practitioner.
- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.
- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.
- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.
Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
- Tekijä(t)
- Salinas, Gabriela
- Julkaisija
- John Wiley and Sons, Inc.
- Julkaisuvuosi
- 2012
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 448 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (ePUB)
- 9780470685501
- Painetun ISBN
- 9780470740316