- Defining your niche and turning it into success
- Creating and profiting from original content
- Creating and selling information products (i.e. ebook, online video, DVD training programs)
- Becoming affiliates with web merchants
- Setting up membership sites
- Developing an online coaching program
Within each topic, Joel shares stories of his own success, and the book concludes with a number of case studies that span the five styles of making money online. The theme of “KaChing”--the sound made by a cash register when a sale is made--is woven throughout.