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Church, Geno

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Church, Geno - Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements, e-kirja

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ISBN: 9780470872277
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Tulostus72 sivua ja lisä sivu kertyy joka 11. tunti, ylärajana 72 sivua
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Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Avainsanat: word of mouth marketing, word of mouth movement, movement marketing, internet movements, social networks, social marketing, twitter, fac, twitter marketing, fac marketing, social movement, self-organizing

Tekijä(t)
 
 
 
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2010
Kieli
en
Painos
1
Sivumäärä
240 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9780470872277
Painetun ISBN
9780470614181

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