Sisäänkirjautuminen

Durham, Sarah

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Durham, Sarah - Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, e-kirja

30,80€

E-kirja, ePUB, Adobe DRM-suojattu
ISBN: 9780470542217
DRM-rajoitukset

Tulostus68 sivua ja lisä sivu kertyy joka 11. tunti, ylärajana 68 sivua
Kopioi leikepöydälle11 poimintoa

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Avainsanat: building a strong nonprofit identity, nonprofit mission-focused communications, positioning a nonprofit, branding a nonprofit, branding nonprofit campaigns, branding nonprofit materials, coordinate nonprofit branding and communications, nonprofit organizational profile, nonprofit identity presentation, nonprofit experiential outreach

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2010
Kieli
en
Painos
1
Sivumäärä
225 sivua
Kategoria
Yleisteokset
Tiedostomuoto
E-kirja
eISBN (ePUB)
9780470542217
Painetun ISBN
9780470527535

Samankaltaisia e-kirjoja