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Qualman, Erik

Socialnomics: How social media transforms the way we live and do business

Qualman, Erik - Socialnomics: How social media transforms the way we live and do business, e-kirja

22,00€

E-kirja, ePUB, Adobe DRM-suojattu
ISBN: 9780470522035
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Tulostus72 sivua ja lisä sivu kertyy joka 11. tunti, ylärajana 72 sivua
Kopioi leikepöydälle12 poimintoa

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.


  • Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain

  • Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites

  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it

  • Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Avainsanat: socialnomics, erik qualman, qualman, eric qualman, social networking and business, social networks, social media marketing, social network marketing, social marketing, Fac, twitter, using social networks for marketing, web 2, 0 marketing, YouTube, blogs, online marketing, marketing online, Wikipedia, wikis, Freakanomics, sosiaalinen media, sosiaaliset verkostot, mielipiteet, yleinen mielipide, kuluttajakäyttäytyminen, vaikuttaminen, internet, suhdemarkkinointi, markkinointi, yritykset, sähkökirjat

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2009
Kieli
en
Painos
1
Sivumäärä
240 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9780470522035
Painetun ISBN
9780470477236

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