Bell, Chip R.
Take Their Breath Away: How Imaginative Service Creates Devoted Customers
A powerful and inventive guide to creating irrationally loyal customers
There are a mountain of books about customer service, but very few as provocative and innovative as Take Their Breath Away. This practical book shows how to create and implement cutting-edge, inspiring concepts that raise the bar for the customer experience and help make the customer the central focus of the organization. This ingenious, real-world guide explores a variety of exciting, creative customer experience ideas using examples from remarkable customer-centric organizations. The key to a successful enterprise is value-added service, but the secret to great customer service is surprising customers with a value-unique experience. Take Their Breath Away provides ideas and insights for all who want to create a stunning, mind-blowing customer experience. This is not about "wow;" it's about "whoa!"
Chip R. Bell (Dallas, TX) is founder and Senior Partner of The Chip Bell Group, a consulting firm that assists organizations in creating sustainable long-term customer devotion. He has served as a consultant or trainer to such major brands as Ritz-Carlton, Microsoft, and GE. John R. Patterson (Atlanta, GA) is founder and President of Progressive Insights, a Chip Bell Group alliance partner. With over 20 years of leadership experience, his consulting practice focuses on helping organizations create and sustain incredible customer experiences.
Avainsanat: customer service, customer loyalty, customer devotion, john patterson, take their breath away
- Tekijä(t)
- Bell, Chip R.
- Patterson, John R.
- Julkaisija
- John Wiley and Sons, Inc.
- Julkaisuvuosi
- 2009
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 240 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780470485316