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Patterson, Sally J.

Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan

Patterson, Sally J. - Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan, e-kirja

52,80€

E-kirja, PDF, Adobe DRM-suojattu
ISBN: 9780470442708
DRM-rajoitukset

Tulostus96 sivua ja lisä sivu kertyy joka 8. tunti, ylärajana 96 sivua
Kopioi leikepöydälle64 poimintoa

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes an accompanying CD-ROM, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Avainsanat: Janel M. Radtke, strategic communications, nonprofits, philanthropic organizations

Tekijä(t)
 
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2009
Kieli
en
Painos
2
Sivumäärä
320 sivua
Kategoriat
Yleisteokset
 
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9780470442708

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