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Masterson, Michael

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Masterson, Michael - Changing the Channel: 12 Easy Ways to Make Millions for Your Business, e-kirja

14,90€

E-kirja, PDF, Adobe DRM-suojattu
ISBN: 9780470425640
DRM-rajoitukset

Tulostus82 sivua ja lisä sivu kertyy joka 9. tunti, ylärajana 82 sivua
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Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line.

Tekijä(t)
 
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2008
Kieli
en
Painos
1
Sarja
Agora Series
Sivumäärä
272 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9780470425640

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