eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Avainsanat: small business owner, Internet marketing strategies, Internet marketing, build business online, Internet marketing campaign, search engine ranking, establish online presence, Corey Perlman, eBootCamp, online marketing, online marketing for small businesses, emarketing, e BootCamp, eBoot, e Boot, e-Boot