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Taylor, Jim

Space Race: An Inside View of the Future of Communications Planning

Taylor, Jim - Space Race: An Inside View of the Future of Communications Planning, e-kirja

33,00€

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ISBN: 9780470094525
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Tulostus97 sivua ja lisä sivu kertyy joka 8. tunti, ylärajana 97 sivua
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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible?
This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

Avainsanat: BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUS019000

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2006
Kieli
en
Painos
1
Sivumäärä
322 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9780470094525
Painetun ISBN
9780470094518

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