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Bullmore, Jeremy

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

Bullmore, Jeremy - Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing, e-kirja

22,45€

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ISBN: 9780470031520
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

Avainsanat: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2006
Kieli
en
Painos
1
Sivumäärä
174 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9780470031520
Painetun ISBN
9780470029152

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