Crisis Management in the Food and Drinks Industry

1. The anatomy of a crisis
2. Protecting your brands and reputation
3. Preparing for the unthinkable
4. The Internet—a two-edged sword
5. Tactics to avoid being caught off-guard
6. Product tampering—a constant threat
7. Issues tracking and management
8. Meeting the media
9. Do I need help?
10. Sources of technical help
11. The powers of enforcement authorities
12. Managing a crisis
13. Diet and health
14. Problems facing the food industry
15. Dealing with extremist organizations and terrorist threats
16. Bioterrorism—a clear and present danger
17. Significant crises
18. Interesting case histories
19. Events that will shape the future

DRM-restrictions

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Avainsanat: SCIENCE / Chemistry / General SCI013000