Managing Green Issues

Part I. Introduction

1. Corporate Reputation in a “Green” World
Tom Curtin

Part II. The World of Green Issues

2. The Rise of Environmental Consciousness and Conscience
Tom Curtin

3. What Makes a Green Issue?
Tom Curtin

4. The Environmental Movement — Corporations for a New Millennium
Tom Curtin

Part III. The Practical Management of Green Issues

5. Identifying and Segmenting Stakeholders
Tom Curtin

6. Stakeholders within the Power Pyramid
Tom Curtin

7. The Stakeholder Diagnostic
Tom Curtin

8. Launching and Managing Issues-related Projects
Tom Curtin

9. Finding Third Party Advocates
Tom Curtin

10. Getting TPAs to Act on a Project
Tom Curtin

Part IV. Communication Tools

11. Public Consultation and Communications Techniques
Tom Curtin

12. Public Consultation — Getting it Right
Tom Curtin

13. Methods of Public Consultation
Tom Curtin

14. Managing Public Meetings
Tom Curtin

15. Dealing with the Media
Tom Curtin

Part V. Environmental Credentials

16. Establishing and Maintaining Environmental Credentials
Tom Curtin

17. Conclusion: Green can be Irrational
Tom Curtin

Avainsanat: Business and Management, Management, International Business, Environmental Economics