Explaining Consumer Choice

Part I. Foundations

1. Consumer Behavior Analysis
Gordon R. Foxall

2. What is Intentionality?
Gordon R. Foxall

3. Intentionality and Mind
Gordon R. Foxall

Part II. Kinds of Contextual Psychology

4. Intentional Psychologies
Gordon R. Foxall

5. Contextual Psychology (1): Intentional Behaviorism
Gordon R. Foxall

6. Contextual Psychology (2): Super-Personal Cognitive Psychology
Gordon R. Foxall

Part III. Behavioral Economics

7. Herrnstein: Matching and Melioration
Gordon R. Foxall

8. Rachlin: Teleological Behaviorism
Gordon R. Foxall

9. Ainslie: Picoeconomics
Gordon R. Foxall

Part IV. Explaining Consumer Choice

10. Everyday Consumer Choice
Gordon R. Foxall

11. Consumer Initiation and Imitation
Gordon R. Foxall

12. What Kind of Explanation?
Gordon R. Foxall

Avainsanat: Business and Management, Marketing, Management