Strategic New Product Development for the Global Economy

1. What is a New Product?
Toyohiro Kono, Leonard Lynn

2. Why New Products Fail
Toyohiro Kono, Leonard Lynn

3. New Product Development Processes
Toyohiro Kono, Leonard Lynn

4. The Globalization of New Product Development
Toyohiro Kono, Leonard Lynn

5. Creating a New Product Concept
Toyohiro Kono, Leonard Lynn

6. Organizing for Effective New Product Development
Toyohiro Kono, Leonard Lynn

7. Creativity in Research Organizations
Toyohiro Kono, Leonard Lynn

8. Evaluating New Products During the Development Process
Toyohiro Kono, Leonard Lynn

9. Launching a New Product
Toyohiro Kono, Leonard Lynn

10. Stopping an NPD Process and Changing Product Mixes
Toyohiro Kono, Leonard Lynn

11. Recent Trends
Toyohiro Kono, Leonard Lynn

12. Success Factors in New Product Development
Toyohiro Kono, Leonard Lynn

Avainsanat: Business and Management, Business Strategy/Leadership