How to Brand Nations, Cities and Destinations

1. Introduction
Teemu Moilanen, Seppo Rainisto

2. Theoretical Framework for Developing a Place Brand
Teemu Moilanen, Seppo Rainisto

3. The Process of Building a Country Brand and the Cornerstones of Success
Teemu Moilanen, Seppo Rainisto

4. City and Destination Branding
Teemu Moilanen, Seppo Rainisto

5. Operational Plan
Teemu Moilanen, Seppo Rainisto

Avainsanat: Business and Management, Marketing, Tourism Management, Business Strategy/Leadership, International Business