Wine Brands

1. Introduction
Evelyne Resnick

Part I. New and traditional consumers

2. Portrait of a man as a traditional consumer
Evelyne Resnick

3. Values and trends of the new consumers
Evelyne Resnick

4. Birth of the new wine consumer
Evelyne Resnick

Part II. Reaching the new consumer

5. Traditional marketing versus web marketing
Evelyne Resnick

6. Pouring wines in new ways: marketing on the Web 1.0
Evelyne Resnick

7. Web 2.0 and the new millennium: innovative ways for new trends
Evelyne Resnick

8. Wine and branding
Evelyne Resnick

Avainsanat: Business and Management, Marketing, International Business, e-Business/e-Commerce, International Economics