Future Public Health

1. Introduction
Sandra Dawson, Zöe Slote Morris

Part I. Policy Frameworks

2. Devolution and Public Health Politics in the United Kingdom
Scott L. Greer

3. International Public Health — The Future Place of Primary Care
Jenny Amery, Stephen Gillam

4. Improving Public Health: Balancing Between Poles
Sue Atkinson

5. Social Marketing: Putting the Public, Not Professionals, at the Heart of Public Health; Don’t Rain on my Parade!
Jeff French

Part II. Influencing Outcomes

6. Promoting Healthy Behaviour: Evidence from Psychology
Laura Corbett

7. Embedding Public Health Policy in the Social Context: Sexual Behaviour and Perceptions of Risk
Zoë Slote Morris, Sandra Dawson

8. In Sickness and in Health? Dynamics of Health and Cohabitation in the United Kingdom
Martin Karlsson, Les Mayhew, Ben Rickayzen

9. Successful Ageing: A Useful Concept for the Future?
Yvonne Doyle, Martyn Sherriff, Martin McKee

10. Developing an Index of Capability for Older People: A New Form of Measure for Public Health Interventions?
Joanna Coast, Terry Flynn, Ini Grewal, Jane Lewis, Lucy Natarajan, Kerry Sproston, Tim Peters

11. Recruitment into Lifestyle Modification Programmes: A Cross-Atlantic Perspective
Sarita Bhalotra, Donald S. Shepard

Part III. Evaluation and Measurement for Public Health

12. Evaluating the Societal Costs of Potentially Preventable Illnesses: Developing A Common Approach
Graham Lister, Richard Fordham, Miranda Mugford, Abiodun Olukoga, Edward Wilson, Dominic McVey

13. What Use Has Been Made of Economic Evaluation in Public Health? A Systematic Review of the Literature
David McDaid, Justin Needle

14. Towards Investment in Public Health: The Emergence of a Burden of Economic Proof
Richard J. Fordham

15. The Challenges of Developing Cost-Effective Public Health Guidance: A NICE Perspective
Kalipso Chalkidou, Anthony J. Culyer, Bhash Naidoo, Peter Littlejohns

16. Conclusion: Accepting Burdens, Meeting Challenges and Creating Opportunities
Sandra Dawson

Avainsanat: Business and Management, Management, Nursing Management/Nursing Research, Public Health, International Economics