Teboul, James
Service is Front Stage
Table of contents
1. Introduction
James Teboul
2. Toward a New Definition of Services
James Teboul
3. Services: The Front-Stage Experience
James Teboul
4. The Service Triangle
James Teboul
5. The Service-Intensity Matrix
James Teboul
6. Finding and Keeping the Fit
James Teboul
7. Quality Gaps
James Teboul
8. The Three Movements of Quality
James Teboul
9. Balancing Supply and Demand
James Teboul
10. From Industrial to Professional Services
James Teboul
11. Managing the Change Process
James Teboul
12. Conclusion
James Teboul
Avainsanat: Business and Management, Management, Marketing
- Tekijä(t)
- Teboul, James
- Julkaisija
- Springer
- Julkaisuvuosi
- 2006
- Kieli
- en
- Painos
- 1
- Sarja
- INSEAD Business Press
- Sivumäärä
- 172 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230579477
- Painetun ISBN
- 978-1-349-28249-4
