The New Public Diplomacy

Part I. The New Environment

1. The New Public Diplomacy: Between Theory and Practice
Jan Melissen

2. Rethinking the ‘New’ Public Diplomacy
Brian Hocking

Part II. Shifting Perspectives

3. Power, Public Diplomacy, and the Pax Americana

Peter Ham

4. Niche Diplomacy in the World Public Arena: the Global ‘Corners’ of Canada and Norway
Alan K. Henrikson

5. Public Diplomacy in the People’s Republic of China
Ingrid d’Hooghe

6. Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy
Paul Sharp

7. The EU as a Soft Power: the Force of Persuasion
Anna Michalski

Part III. Improving Practice

8. Culture Communicates: US Diplomacy That Works
Cynthia P. Schneider

9. Making a National Brand
Wally Olins

10. Dialogue-based Public Diplomacy: a New Foreign Policy Paradigm?
Shaun Riordan

11. Training for Public Diplomacy: an Evolutionary Perspective
John Hemery

Avainsanat: Political Science and International Relations, International Relations, Diplomacy