Brand Choice

1. Customer Thinking and Brand Choice
Randolph J. Trappey, Arch G. Woodside

2. Automatic-Unconscious Process Models of Primary Choice
Randolph J. Trappey, Arch G. Woodside

3. Customer Portfolio Analysis among Competing Retail Store Brands
Randolph J. Trappey, Arch G. Woodside

4. Automatic Thinking and Store Choices by Near and Distant Customers
Randolph J. Trappey, Arch G. Woodside

5. Modelling Bank Loyalty
Randolph J. Trappey, Arch G. Woodside

6. Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour
Randolph J. Trappey, Arch G. Woodside

7. The Role of Human Cognitive Ability (g) in Consumers’ Automatic and Strategic Processing of Brands
Randolph J. Trappey, Arch G. Woodside

8. Conclusions and Implications for Future Research and Marketing Strategy
Randolph J. Trappey, Arch G. Woodside

Avainsanat: Business and Management, Marketing, Market Research/Competitive Intelligence