Objects of Desire

Part I. Introduction and Background

1. Introduction
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2. Background
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Part II. Why People Shop Where They Do: Shoppers’ Responses to Attributes of Shopping Centres

3. Research Questions, Methodology and Questionnaire Design for Part II
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4. Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop
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5. The Shopping Centre as a Brand
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6. The Shopping Centre as an Object of Desire: Attraction and Distance In Shopping Centre Choice
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7. Central Place Practice: Shopping Centre Attractiveness Measures, the ‘Break Point’, Catchment Boundaries and the UK Retail Hierarchy
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8. Marketing Segmentation for Shopping Centres
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Part III. Consumer Decision Processes in Shopping Choices

9. Shoppers’ Motivations in Choices of Shopping Centres
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10. An Environmental Psychology Approach to Consumers’ Choices of Shopping Centres
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11. An Evolutionary Psychology Approach to Understanding the ‘Why’ of Shopping Behaviour: the Savannah Hypothesis of Shopping
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Part IV. Futurescapes

12. Shoppers’ Motivations for E-shopping
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13. E-shopping Compared with Shopping Centres
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14. Conclusions and Implications
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Avainsanat: Social Sciences, Medical Sociology, Industries