Kelly-Holmes, Helen
Advertising as Multilingual Communication
Table of contents
1. Defining Multilingualism in a Market Context
Helen Kelly-Holmes
2. Foreign Languages in Advertising Discourse
Helen Kelly-Holmes
3. The Special Case of English
Helen Kelly-Holmes
4. Minority Languages, Accents and Dialects in Advertising
Helen Kelly-Holmes
5. Multilingual Advertising in a Pan-National Media Context
Helen Kelly-Holmes
6. Creating ‘Multilingual’ Texts: Combating Multilingualism
Helen Kelly-Holmes
Avainsanat: Business and Management, Marketing, Corporate Communication/Public Relations, Sociolinguistics, Language Teaching, Cultural Studies, Communication Studies
- Tekijä(t)
- Kelly-Holmes, Helen
- Julkaisija
- Springer
- Julkaisuvuosi
- 2005
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 220 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230503014
- Painetun ISBN
- 978-0-230-21706-5
