Fillis, Ian
Creative Marketing
Table of contents
1. An Introduction to Creative Marketing
Ian Fillis, Ruth Rentschler
2. The Emergence of Creative Marketing
Ian Fillis, Ruth Rentschler
3. Eureka! Creativity Research Then and Now
Ian Fillis, Ruth Rentschler
4. Artistic Biography as Insight into Creative Marketing
Ian Fillis, Ruth Rentschler
5. Creativity, Measurement and Myth
Ian Fillis, Ruth Rentschler
6. Entrepreneurship and the Creation of New Marketing Metaphors
Ian Fillis, Ruth Rentschler
7. A Plea for the Diaghilev Principle in Marketing
Ian Fillis, Ruth Rentschler
Avainsanat: Business and Management, Marketing
- Tekijä(t)
- Fillis, Ian
- Rentschler, Ruth
- Julkaisija
- Springer
- Julkaisuvuosi
- 2006
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 172 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230502338
- Painetun ISBN
- 978-1-349-52108-1
