Proactive Companies

1. Introduction: A Model for Market Proactiveness
Leonardo Araújo, Rogério Gava

Part I. Understanding Market Proactiveness

2. Market Proactiveness Anticipating moments zero
Leonardo Araújo, Rogério Gava

3. Action Tools and Models The DNA of Market Proactiveness
Leonardo Araújo, Rogério Gava

Part II. Managing Market Proactiveness

4. Organizing the Company for Market Proactiveness the Capacities of a Proactive Company
Leonardo Araújo, Rogério Gava

5. Future-today Management Believing in What Does Not Exist (Yet)
Leonardo Araújo, Rogério Gava

6. Uncertainty Management Learning How to Deal with Risk and Error
Leonardo Araújo, Rogério Gava

7. Proactive Innovation Management Innovating to change the Market
Leonardo Araújo, Rogério Gava

8. Proactive Behavior Management Developing Personal Proactiveness
Leonardo Araújo, Rogério Gava

Part III. Executing Market Proactiveness

9. Building A Proactive Market Strategy How to Put Market Proactiveness into Practice
Leonardo Araújo, Rogério Gava

10. Offer Proactiveness Creating a Moment Zero for an Offering
Leonardo Araújo, Rogério Gava

11. Industry Proactiveness Creating Moments Zero in a
Competitive Environments
Leonardo Araújo, Rogério Gava

12. Customer Proactiveness Creating Moments Zero in Customer Behavior
Leonardo Araújo, Rogério Gava

13. Conclusion A Strategy to Anticipate the
Future
Leonardo Araújo, Rogério Gava

Avainsanat: Business and Management, Business Strategy/Leadership, Marketing, Management, International Business, Innovation/Technology Management, Organization