The Changing Nature of Doing Business in Transition Economies

1. Introduction
Svetla Marinova, Marin Marinov

2. Grading Up or Fading Out?
Stefan Eckert, Frank Rossmeissl

3. EU Enlargement and Inward FDI in Central Europe
Ken Morita

4. Globalizing Brands?
Arnold Schuh

5. Luxury Consumption in Emerging Markets
Melika Husić-Mehmedović, Nikolai Ostapenko, Muris Cicic

6. The Brewing Industry in CEE
Jorma Larimo, Marin Marinov, Svetla Marinova

7. Special Economic Zones in Russia
Kari Liuhto, Valtteri Kaartemo

8. The Changing Russian Economy
Eiko Tomiyama

9. Investing in a Transition Economy
Marian Gorynia, Jan Nowak, Radoslaw Wolniak

10. Kissing the Frog
Liviu Voinea

11. Celebrity Endorsement in Brand Management in Croatia
Durdana Ozretic-Dosen, Vatroslav Skare, Zoran Krupka

12. An Institutional Perspective
Mirela Xheneti

13. E-marketing Strategies in Emerging Markets
Almir Peştek, Muris Cicic

14. Transformation of the Estonian Banking System
Mart Sõrg

Avainsanat: Business and Management, Marketing, International Business, International Economics, Development Economics, Sustainability Management