Wimmer, Engelbert
Motoring the Future
1. The Car Industry Today: Staging a Stellar Comeback
Engelbert Wimmer
2. Volkswagen: The Surprise Challenger
Engelbert Wimmer
3. Toyota: An Auto Giant Overcoming a Gigantic Crisis
Engelbert Wimmer
4. The Race for Pole Position: Winning by a Nose
Engelbert Wimmer
5. Epilogue: New Challenges and New Engines
Engelbert Wimmer
Avainsanat: Business and Management, International Business, Operations Management, Business Strategy/Leadership, Market Research/Competitive Intelligence, Engineering, general, Innovation/Technology Management
- Tekijä(t)
- Wimmer, Engelbert
- Julkaisija
- Springer
- Julkaisuvuosi
- 2012
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 285 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230307810
- Painetun ISBN
- 978-1-349-33524-4