Buckingham, Ian P.
Brand Champions
Table of contents
1. What’s a Champion Brand?
Ian P. Buckingham
2. What’s Employee Engagement?
Ian P. Buckingham
3. Brand Superheroes Uncovered
Ian P. Buckingham
4. Equipping Brand Champions
Ian P. Buckingham
5. Reinforcing a Brand Champion Culture
Ian P. Buckingham
6. Brand Engagement and the Brand Engaged Organization — the Future
Ian P. Buckingham
7. Epilogue
Ian P. Buckingham
Avainsanat: Business and Management, Marketing, Business Strategy/Leadership, Management
- Tekijä(t)
- Buckingham, Ian P.
- Julkaisija
- Springer
- Julkaisuvuosi
- 2011
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 221 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230304659
- Painetun ISBN
- 978-1-349-30591-9
