Go, Frank M.
International Place Branding Yearbook 2010
Part 1. Multidisciplinary Perspectives
1. An Organizational Perspective on Space and Place Branding
Stewart R. Clegg, Martin Kornberger
2. A Political Perspective on Place Branding
Simon Anholt
3. Place Marketing as Politics: The Limits of Neoliberalism
Aram Eisenschitz
4. Knowledge Theory Perspectives on Place Branding
David Snowden
5. Country Images:Why They Influence Consumers
Peeter W. J. Verlegh
Part 2. Individual Place Case Studies
6. Case A: The Role of Nokia in Branding Finland – Companies as Vectors of Nation Branding
Ulla Hakala, Arja Lemmetyinen, Juergen Gnoth
7. Case B: Branding Nonmetropolitan Illinois – A Normative Decision Analysis
Adee Athiyaman, Christopher D. Merrett
8. Case C: Creating Desert Islands – Abu Dhabi
Geert Reitsma, Stephen E. Little
9. Case D: In the Shadow of Bangalore – Place Branding and Identity for Chennai
Stephen E. Little
10. Case E: A Public–Private Partnership to Foster Science, Higher Education and Innovation – The Case of Switzerland with swissnex Boston
Pascal Marmier, Marc Fetscherin
Part 3. The Future Evolution of Place Branding
11. Social Media and Immersive Worlds: Why International Place Branding Doesn’t Get Weekends Off
Joshua S. Fouts
12. The E-branding of Places
Robert Govers, Frank M. Go
13. News Coverage of Foreign Place Brands: Implications for Communication Strategies
Roland Schatz, Christian Kolmer
14. Place Branding and Intellectual Property
Antonio P. Russo, Giovanna Segre
15. Website Analysis: Brand Africa
Jeroen Wijk, Frank M. Go, Robert Govers
16. Orchestrating the Innovation Process of Place Branding
Murthy Halemane, Felix Janszen, Frank M. Go
Avainsanat: Business and Management, Business Strategy/Leadership, Marketing, International Business, International Economics
- Toimittaja
- Go, Frank M.
- Govers, Robert
- Julkaisija
- Springer
- Julkaisuvuosi
- 2010
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 284 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230298095
- Painetun ISBN
- 978-0-230-23960-9