Customer Experience

1. Reflections of the authors, Colin, Qaalfa and Steven …
Colin Shaw, Qaalfa Dibeehi, Steven Walden

2. Experience psychology: the new field and the end of the marketing Four Ps
Colin Shaw, Qaalfa Dibeehi, Steven Walden

3. Experience Psychology Research
Colin Shaw, Qaalfa Dibeehi, Steven Walden

4. Community Marketing
Colin Shaw, Qaalfa Dibeehi, Steven Walden

5. Social media: the birth of a new channel to market
Colin Shaw, Qaalfa Dibeehi, Steven Walden

6. The human social media experience
Colin Shaw, Qaalfa Dibeehi, Steven Walden

7. What drives or destroys a social media experience
Colin Shaw, Qaalfa Dibeehi, Steven Walden

8. The brain’s experience — opening the black box
Colin Shaw, Qaalfa Dibeehi, Steven Walden

9. A neuroexperience safari — approaching the tipping point
Colin Shaw, Qaalfa Dibeehi, Steven Walden

10. The Black Box in Action
Colin Shaw, Qaalfa Dibeehi, Steven Walden

11. And so in summary …
Colin Shaw, Qaalfa Dibeehi, Steven Walden

Avainsanat: Business and Management, Business Strategy/Leadership, Medical Sociology, Customer Relationship Management, Corporate Communication/Public Relations, Management, Sales/Distribution