Hopkins, Gary
Star-Spangled Soccer
1. Star-Spangled Soccer
Gary Hopkins
2. You’re Playing the World Cup Where?
Gary Hopkins
3. Selling Soccer to America, the World Cup Years!
Gary Hopkins
4. World Cup 1994: Everyone’s a Fan
Gary Hopkins
5. Soccer goes Professional: The Launch of Major League Soccer
Gary Hopkins
6. Back from the Brink
Gary Hopkins
7. Soccer United Marketing
Gary Hopkins
8. The Agents Arrive: There Must be Money Somewhere … Or Is There?
Gary Hopkins
9. Pony Tails and Dollars: “Anything a Man Can Do”
Gary Hopkins
10. The “Business” of Youth Soccer
Gary Hopkins
11. Viva Futbol/Viva Mexico!
Gary Hopkins
12. Young Americans: Transfers and Lost Dollars
Gary Hopkins
13. Soccer on American Television … It’s Bigger than American Idol!
Gary Hopkins
14. The Making of a Soccer Nation
Gary Hopkins
15. The World Cup Returns
Gary Hopkins
16. The Future of Soccer in the USA
Gary Hopkins
Avainsanat: Business and Management, Marketing, Business Strategy/Leadership, International Business, Popular Science in Sports, Management, International Economics
- Tekijä(t)
- Hopkins, Gary
- Julkaisija
- Springer
- Julkaisuvuosi
- 2010
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 344 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230278042
- Painetun ISBN
- 978-1-349-31624-3