Lindemann, Jan
The Economy of Brands
1. Introduction
Jan Lindemann
2. What is a Brand?
Jan Lindemann
3. The Value of Brands
Jan Lindemann
4. Assessing the Value of Brands
Jan Lindemann
5. Brand Equity: The Marketer’s View on Brand Value
Jan Lindemann
6. Financial Approaches to Valuing Brands
Jan Lindemann
7. Integrating Finance and Marketing: Economic Use Method
Jan Lindemann
8. Brand Valuation Best Practice Approach
Jan Lindemann
9. Brands on the Balance Sheet
Jan Lindemann
10. Brand Securitization
Jan Lindemann
11. Brand Value in Mergers and Acquisitions
Jan Lindemann
12. Brand Licensing
Jan Lindemann
13. The Brand Value Chain
Jan Lindemann
14. Return on Brand Investment
Jan Lindemann
15. Brands and the Stock Market
Jan Lindemann
16. Managing Brand Value
Jan Lindemann
17. Conclusion
Jan Lindemann
Avainsanat: Business and Management, Business Strategy/Leadership, Marketing
- Tekijä(t)
- Lindemann, Jan
- Julkaisija
- Springer
- Julkaisuvuosi
- 2010
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 193 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230275010
- Painetun ISBN
- 978-1-349-31281-8