Go, Frank
Place Branding
1. Introdution
Robert Govers, Frank Go
Part 1. Towards Place Branding
2. The Origins of Place Branding
Robert Govers, Frank Go
3. Immediate Discipline
Robert Govers, Frank Go
Part 2. Place Brand Strategy
4. Strategic Place Branding Elements
Robert Govers, Frank Go
5. Signature Case Dubai: Brand Strategy
Robert Govers, Frank Go
6. Case Zeeland (The Netherlands): Place Identity Research
Robert Govers, Frank Go
7. Case Flanders (Belgium): Place Identity Research
Robert Govers, Frank Go
Part 3. Place Brand Performance
8. Place Brand Performance Elements
Robert Govers, Frank Go
9. Signature Case Dubai: Projected Image Research
Robert Govers, Frank Go
10. Mini Case Zeeland (The Netherlands): Place Experience
Robert Govers, Frank Go
Part 4. Place Brand Satisfaction
11. Place Brand Satisfaction Elements
Robert Govers, Frank Go
12. Case The Netherlands: Perceived Image Research
Robert Govers, Frank Go
13. Signature Case Dubai: Perceived Image Research
Robert Govers, Frank Go
Part 5. Conclusion
14. The 3-Gap Place Branding Model
Robert Govers, Frank Go
15. Signature Case Dubai: Research Conclusions
Robert Govers, Frank Go
16. How to Build Strong Place Brands that Bridge Gaps
Robert Govers, Frank Go
Avainsanat: Business and Management, Marketing, Tourism Management, International Business
- Tekijä(t)
- Go, Frank
- Govers, Robert
- Julkaisija
- Springer
- Julkaisuvuosi
- 2009
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 338 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230247024
- Painetun ISBN
- 978-1-349-31167-5