Nakata, Cheryl
Beyond Hofstede
Part I. Introduction and Overview
1. Going Beyond Hofstede: Why We Need to and How
Cheryl Nakata
Part II. Reviews and Critiques of Cultural Frameworks
2. So What Kind of Atheist Are You? Exploring Cultural Universals and Differences
P. Christopher Earley
3. Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research
Vas Taras, Piers Steel
4. Culture Theories in Global Marketing: A Literature-Based Assessment
Cheryl Nakata, Elif Izberk-Bilgin
Part III. Conceptualizations of the Culture Problem
5. Culture in Context: New Theorizing for Today’s Complex Cultural Organizations
Mary Yoko Brannen
6. Reflexive Culture’s Consequences
Søren Askegaard, Dannie Kjeldgaard, Eric J. Arnould
Part IV. Extensions of and Advances in Culture Frameworks
7. Impact of Context on Cross-Cultural Research
Susan P. Douglas, C. Samuel Craig
8. Conceptualizing Culture as Communication in Management and Marketing Research
Wendi L. Adair, Nancy R. Buchan, Xiao-Ping Chen
9. Cultural Influence on Consumer Motivations: A Dynamic View
Donnel A. Briley
Part V. Alternative Culture Frameworks and Perspectives
10. Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC
Fiona Moore
11. Using Mental Models to Study Cross-Cultural Interactions
Leigh Anne Liu, Claudia Dale
Part VI. Reflexive Considerations
12. Reflexive Considerations of Culture Theories in Global Marketing
Cheryl Nakata
Avainsanat: Business and Management, Marketing, Management, Development Economics
- Toimittaja
- Nakata, Cheryl
- Julkaisija
- Springer
- Julkaisuvuosi
- 2009
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 317 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230240834
- Painetun ISBN
- 978-1-349-30047-1