Broweus, Niklas
Sensory Marketing
Table of contents
1. What is Sensory Marketing?
Bertil Hultén, Niklas Broweus, Marcus Dijk
2. Marketing 3.0
Bertil Hultén, Niklas Broweus, Marcus Dijk
3. The Smell Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
4. The Sound Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
5. The Sight Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
6. The Taste Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
7. The Touch Sense
Bertil Hultén, Niklas Broweus, Marcus Dijk
8. The Brand as Sensory Experience
Bertil Hultén, Niklas Broweus, Marcus Dijk
Avainsanat: Business and Management, Marketing, Business Strategy/Leadership, Market Research/Competitive Intelligence, International Economics
- Tekijä(t)
- Broweus, Niklas
- Dijk, Marcus
- Hultén, Bertil
- Julkaisija
- Springer
- Julkaisuvuosi
- 2009
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 196 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230237049
- Painetun ISBN
- 978-1-349-36649-1
