Mesa, Alycia
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1. Introduction
Alycia Mesa
2. The Emergence and Characteristics of Virtual Worlds
Alycia Mesa
3. The Culture of Virtual World Users
Alycia Mesa
4. The Emergence of Business within Virtual Worlds
Alycia Mesa
5. The Virtual Worlds of Proprietary Brands
Alycia Mesa
6. Success Stories
Alycia Mesa
7. Failure Stories
Alycia Mesa
8. New Challenges
Alycia Mesa
9. The Futurist’s Review
Alycia Mesa
10. Virtual World Companion Guide
Alycia Mesa
Avainsanat: Business and Management, Marketing, Regional and Cultural Studies, e-Business/e-Commerce, International Business, Industries
- Tekijä(t)
- Mesa, Alycia
- Julkaisija
- Springer
- Julkaisuvuosi
- 2009
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 197 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9780230233713
- Painetun ISBN
- 978-1-349-29999-7